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    <title>Briva Blog</title>
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    <description>Briva — CRM e atendimento com WhatsApp para pequenas equipes.</description>
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      <title><![CDATA[WhatsApp Business app vs API: which one your team actually needs]]></title>
      <link>https://www.usebriva.com/en/blog/whatsapp-business-app-vs-api</link>
      <description><![CDATA[WhatsApp Business app or API? See the practical difference, when to upgrade, and how several agents use the same number without losing the conversation.]]></description>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[WhatsApp team support without losing history when someone is away]]></title>
      <link>https://www.usebriva.com/en/blog/whatsapp-team-support-shared-history</link>
      <description><![CDATA[How to handle WhatsApp as a team without losing history: transfer a chat with context and pick up where a colleague left off, even when they are out.]]></description>
      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[Spreadsheet vs CRM: when the customer spreadsheet stalls a small business]]></title>
      <link>https://www.usebriva.com/en/blog/spreadsheet-vs-crm-small-business</link>
      <description><![CDATA[Customer spreadsheet or lightweight CRM? See the signs your spreadsheet has stalled your support, and what a simple CRM gives instead, without the bloat.]]></description>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[WhatsApp follow-up: cadence and message templates that do not read as spam]]></title>
      <link>https://www.usebriva.com/en/blog/whatsapp-follow-up-templates</link>
      <description><![CDATA[WhatsApp follow-up templates that do not read as spam: the right cadence, when to stop, and ready-made messages to copy and adapt to your customer.]]></description>
      <pubDate>Tue, 23 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[How to stop losing sales on WhatsApp when support depends only on you]]></title>
      <link>https://www.usebriva.com/en/blog/stop-losing-sales-whatsapp</link>
      <description><![CDATA[On WhatsApp, sales slip through three gaps when support depends only on you. See where it happens and how to get organized without a heavy CRM.]]></description>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
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      <title><![CDATA[LGPD for WhatsApp customer support: the basics for small businesses]]></title>
      <link>https://www.usebriva.com/en/blog/lgpd-whatsapp-customer-support</link>
      <description><![CDATA[LGPD on WhatsApp for small businesses: what you can store, how to ask for consent, and how to protect customer chats without becoming a lawyer.]]></description>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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